Marketing & Sales

Marketing & Sales

Email marketing is a very cost-effective way to communicate. If you use it correctly, your business will benefit. When you market via Email, you need to comply with federal regulations that affect all commercial enterprises.

The federal regulation to which you, as a business owner, must adhere is the CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act. The law was enacted in 2003.

This law was created because companies were being abusive by getting involved with...

Marketing & Sales

If you think about it, there is a reason that the SEO industry is somewhat secretive. Here are the top 3 myths when it comes to search engine optimization…

You can almost think of Search Engine Optimization (SEO) as a somewhat secretive industry.  You see a lot of people claiming to be SEO experts, and some charge a lot of money for their SEO services.  Some people guarantee results and some don’t.  At the same time, almost nobody will tell you the exact methods he or she uses to...

Marketing & Sales

I know some small business owners who’ve experienced unprecedented growth this year. I’m talking growth that would be considered stellar in a good economy. So, what are successful entrepreneurs doing differently?

I’ve talked to plenty of entrepreneurs who are just barely eking by right now. One of the most common complaints I hear from long-time business owners is “referrals alone are just not enough anymore”.

What’s really interesting is that most of them aren’t doing...

Marketing & Sales

How do you not only make your customers happy, but keep them coming back for more? Well, for one, deliver on your promises. That's always a good start. Two, make sure your prices are competitive and your product is of the highest quality. And three, refer them to other great businesses, especially those that compliment your own.

Why would you help another business by referring your customers to them? To build customer trust, loyalty and overall satisfaction, that's why. And joint venture...

Marketing & Sales

E-mail marketing remains a very powerful strategy, so long as you approach it correctly, you are very relevant and you are careful not to waste the time of your subscriber. Sounds like a commonsense statement? Let’s drill into the do’s and don’ts of successful e-mail marketing campaigns and expand on some of these “basics” to help you achieve better conversion.

1. Some people like to crow about the automatic nature of their e-mail campaigns, the “set it and forget it” nature of...