Networking, Networking - Why People Give Up Before Results - Networking, Networking - Why People Give Up Bef... | Mellaly - Bu - Mellaly - Business | Business Management | Business Network

Networking, Networking - Why People Give Up Before Results

The number one problem is a perception issue; most people who attend networking events expect results immediately. They attend networking events with the only purpose of making a sale right a way. When a sale doesn't happen and they come home empty handed (save the hundreds of business cards in their pockets) they are disappointed.

Networking is about consistency; results doesn't happen overnight. You need to build relationship before your contacts even consider working with you or sending you referrals. They won't buy from you after a five to ten minute conversation.

One of the biggest mistakes in networking is a poor follow-up system. If you contact someone a couple of times, don't get the results you expect and then give up you are making a mistake. And this is a mistake that will reinforce your hatred of networking.

In marketing we say that repetition in key. Statistics show that people need to see or hear the same message at least seven times to even noticed it.

Do you follow-up at least 7 times with your contacts?

In networking consistency is key and the only way to be consistent is to have at least a 7 contact steps in your follow-up system.

If you don't have a system in your business, you don't have a business.

In order to turn most of your contacts into paying clients, you need to have a follow-up system to keep in touch with them on a regular basis. They need to get to know you, learn more about you and your business to consider your business worthy of their time. It is not their job you get to know you, but your responsibility to give them information about you and your business on a regular basis. You do this by sending emails, mailing postcards, fliers, brochures, calling, using blogs, videos, and any other media that you can use to give them information.

What information to include is tricky. Don't give them information about you, but information about what you can do for them. You probably heard it before: "what's in it for me?" If by giving them valuable information about your services, you give them a solution to solve their problem, you win their business. When they need services they will come to you and nobody else.

Don't become frustrated; don't stop networking with people after only 2 or 3 contacts, don't give up. Keep following-up and you will see results and will see more and more of your contacts turned as clients. All you need to do is maintain consistency even when they become clients. Don't forget about them just because they bought once, keep following-up and they will become repeat clients.

Give your contacts a hint of your products or services. In the long run you will find that they will give back to you by buying from you and/or sending you referrals.

Contact more than just a few times and automate your contact process. Keep doing it and you will be surprised how people will come back to you.

Building a list and creating a follow-up system is an integral part of Power of Networking Secrets. You will discover the step-by-step process to integrate and customize simple, yet effective strategies to put your follow-up system on auto-pilot. You will do the set-up work once then let your system work for you! Work once, then your system will work for you!

Written by :