Marketing & Sales

Email marketing is a very cost-effective way to communicate. If you use it correctly, your business will benefit. When you market via Email, you need to comply with federal regulations that affect all commercial enterprises.

The federal regulation to which you, as a business owner, must adhere is the CAN-SPAM Controlling the Assault of Non-Solicited Pornography and Marketing Act. The law was enacted in 2003.

This law was created because companies were being abusive by getting involved with...

Starting a business

No matter what business you are in, you can put the Internet to use for you and use it to help you build your business and rake in more sales.

The statistics on how many people are online now are mind-blowing. As of November of last year, there are over One Billion people online. This gives all of us an incredible opportunity to grow our businesses - to global proportions, if that's what we want.

However, the Internet is not without pitfalls and obstacles. In fact, if you make the wrong...

Marketing & Sales

If you think about it, there is a reason that the SEO industry is somewhat secretive. Here are the top 3 myths when it comes to search engine optimization…

You can almost think of Search Engine Optimization (SEO) as a somewhat secretive industry.  You see a lot of people claiming to be SEO experts, and some charge a lot of money for their SEO services.  Some people guarantee results and some don’t.  At the same time, almost nobody will tell you the exact methods he or she uses to...

Marketing & Sales

I know some small business owners who’ve experienced unprecedented growth this year. I’m talking growth that would be considered stellar in a good economy. So, what are successful entrepreneurs doing differently?

I’ve talked to plenty of entrepreneurs who are just barely eking by right now. One of the most common complaints I hear from long-time business owners is “referrals alone are just not enough anymore”.

What’s really interesting is that most of them aren’t doing...

Business Networking

What is your goal when you attend a business networking event? Are you there just to collect business cards or do you have an effective strategy that will help build a relationship?

Name yourself.

The people you meet at business events want to know who you are. Use both your first and last name. Speak slowly and clearly. If you have ever listened to a phone message more than once just to catch the name of the person who has left you a message, you understand the importance of this key...