Top 10 tips & things you need to know about AdWords Remarketing

Written by Administrator | 02 September 2010

1. Create a brand new campaign for Remarketing. This will enable you to monitor how everything is doing much easier than running it within an existing campaign.
2. You need at least 500 people in your target list before Google will start to show your ads. Depending on how much traffic your site gets and who you are targeting, it could take a couple of days before you see any traffic.
3. Image ads work best. Make sure you include all the possible image sizes to allow your ads to receive the largest amount of impressions possible.
4. Use a different message than your standard ads to bring the users back to your site. This is your second chance to convert...

30 Black Hat SEO Techniques You Can Use Ethically

Written by Administrator | 02 September 2010

Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black hat SEO.

The sheer existence of black hat SEO techniques must be acknowledged for several reasons.

As Rishi Lakhani noted on his new SEO blog: You need it at least to know what to avoid or to know how competitors who perform worse than you still manage to outrank your site.

The good news is: Most black hat SEO...

10 SEO Tips for Internet Marketing Newbies

Written by Administrator | 26 August 2010

One of the terms that newbie marketers will encounter is Search Engine Optimization, or SEO. It can sound really complicated to “new” ears, but in reality you can get started without much fuss at all.

SEO is basically optimizing your web site...

Two Simple Steps To Internet Marketing Success

Written by Administrator | 26 August 2010

What Online Marketing Newbie Has a PLAN?

Maybe I am one of the weird ones…. ok, I KNOW I am ‘weird’ =) But when I came to my computer looking to make money, I didn’t have a plan. The only ‘plan’ I had was to TRY and figure out how all this stuff works.

It was frustrating. It was WAY over-whelming. It was confusing. I felt dumb and incapable – especially whenever I would hear more experienced marketers tell us newbies that we needed a plan.

It also seemed like every time I turned around, those ‘experienced marketers’ were also trying to SELL me a plan. Go figure. (Yes, that was said with a good bit of...

3 Tips to make your CMS SEO friendly

Written by Administrator | 22 August 2010

Step 1: Get creative involved, writes Marketing Sherpa. Rather than leaving the installation of a new or upgraded CMS platform to your IT team, keep the creative side involved throughout the install. Creative types will think about natural and organic search listings, for example, while IT will be thinking primarily of getting in and getting done. While you're choosing the system, get those creative types together to figure out system prompts and the like. Making it simple to describe photo uploads with SEO keywords, for example, will increase listings where non-keyworded photo descriptions will not.

Step 2: Have a laundry list. That...

10 Tips on Content Management

Written by Administrator | 22 August 2010

Here's a funny little secret: a bad content management system (or a good one that's not well managed) will lead to a bad website over time.

The perfect content management system on day one, if it is not managed, adjusted, tweaked and supported, will eventually lead to a site that nobody likes. For sites that change frequently, this can happen quickly. It's sadly ironic that the system put into place to enable a site to be managed can be that site's eventual downfall.

The number one mistake people and organizations make with content management is that they spend most of their time and money picking and enabling the software and almost no time and money on support,

IP Addresses

Written by Administrator | 22 August 2010

Every server on the internet is assigned a unique number – an IP (Internet Protocol) address. This number can be thought of as a ‘telephone number’ which allows other computers to find and access files no matter where they are. The IP  address is 4 bytes (32 bits). Each byte is known as an octet and can have a value between 0 and 255, so IP addresses are written in the form of 123.456.78.9.

IP addresses of 32 bits theoretically allow for more than 4 billion unique addresses, but in practice the actual number is much less. Certain ranges are reserved for special purposes so the number of available IP addresses is limited. Web sites can get...